How To Make Money On The Internet Using Search Engines To Get Visitors To Your Web Page
Utilizing search engines to get prospects to your squeeze page is one technique of how to make money online and may also be called search engine optimization or SEO. There are many other techniques to obtain prospects other than taking advantage of search engines, such as forums, blogs, content syndication, article directories, classified ads and lots more.
Anytime I allude to search engines, I'm talking about Google or Yahoo or MSN or the like. Google, however, is by far the most widely used search engine with almost 80% of all search engine traffic.
Google ranks or prioritizes the pages of a website and not the website in its entirety. It's very crucial for a marketer to understand this especially if you desire to grasp how to make money online. A website could include very many unique pages and Google would scan each and every page and come to a perception about the content of that page and whether that page will come up when anybody does a search.
The words someone types into the Google search bar or any search engine's search bar is considered a keyword or keyword phrase. The results of this search are determined by the keyword terms and are believed to be relevant by Google. Google achieves this by reading the millions and millions of web pages in cyberspace and searches for content relevant to the keyword search terms.
The results are also called SERPS or search engine results pages. Inside the SERPS are two types of results. There are the free organic results in the middle of the page on the left and the fee based ads on the right side and occasionally at the top residing above the organic results.
The paid or sponsored ads are actually at no cost to the advertiser until a person clicks on the ad. The advertiser is then charged a fee for each click. This is defined as pay per click advertising or PPC and the advertiser has bid for a spot on the page.
Interestingly, the lowest rate per cent of clicks are the paid ads on the right then the paid ads on the top get several points more but the free organic ads get the highest clicks on average. Anyone can, however, get a paid ad on the page very fast for a fee but the organic ad placements especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll discover as you learn how to make money online.
Google loves content and will repay you with high rankings in the SERPS. Google also loves back links. What this means is that when other websites are linking back to your site Google assumes your site is popular and relevant and will reward you in the SERPS for this too. The more popular the site linking back to you the better Google likes it.
Probably the best way to get content on the web and get a high spot in the SERPS for no cost is to write an article pertaining to a particular keyword, as long as it's not too general of a keyword or too competitive, and then publish to a highly visited article directory like Ezine Articles.
You will insert a link to your website in the resource or bio box in the article directory so targeted prospects can find you.
Another benefit to putting your article on a high ranking article directory is that other website owners will eventually link back to your article and you'll be earning back links.
You now know how to make money online using the search engines so go and create content and grow back links to your website.
Share this!